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Etsy titles and 13 tags: a free Claude Skill

Ask a chatbot for Etsy tags and you'll often get "personalized linen apron for men": 31 characters, which Etsy won't accept. This skill makes Claude write a title and exactly 13 tags that fit, with every count shown.

Download .zip Install

Free · one file, etsy-titles-and-tags/SKILL.md · 75 lines, no scripts · source on GitHub

new chat etsy-titles-and-tags

You write a title and 13 tags for this listing

A linen apron, 100% flax linen, two front pockets, adjustable neck strap.One size, for men and women. Category: Aprons. Colour set: beige. 
Title (93/140):Linen apron with pockets, adjustable neck strap, natural flax kitchen apron for men and women Tags (13/13):1. linen apron [11]2. apron with pockets [18]3. flax linen kitchen [18]4. cooking gift for men [20]5. gift for home cook [18]6. adjustable strap [16]7. natural flax linen [18]8. kitchen gift women [18]9. chef apron unisex [17]10. housewarming gift [17]11. farmhouse kitchen [17]12. sourdough baker [15]13. pocket apron [12] Why these: the item and its pockets first, then material, who it's for,and gift occasions. No tag repeats "apron" more than four times.
A sample listing. Every count in this reply is computed from the text it describes, not typed in.

What it changes

A chatbot's tags, then the skill's. Red is what came in; green is what the skill hands back.

  • Asks what the item is, its material, size, and who it's for. It doesn't guess.
  • Writes a readable title (≤ 140 characters) that starts with what the item is.
  • Writes 13 multi-word tags (≤ 20 characters each) covering different angles: item, material, style, occasion, who it's for.
  • Skips tags that only repeat your category or attributes, which Etsy already uses.
  • Shows a count next to every tag, and recounts after every edit.
before → after
− personalized linen apron for men [32] − custom kitchen apron with pockets [33] − apron [5] + apron with pockets [18] + cooking gift for men [20] + flax linen kitchen [18]

What it checks

The rules in the file, as the file states them.

Title
≤ 140 chars · starts with what the item is · readable
Tags
exactly 13 · each ≤ 20 chars · no commas
Phrases
multi-word, as a buyer would type them
Angles
item · material · style · occasion · who it's for
Repeats
the same word in at most 3–4 tags
Counting
every tag, before showing; again after edits

What it won't do

  • See search volume or competition. For numbers, bring a keyword tool's results.
  • Add brand names you don't own.
  • Pick for you. You decide what to keep.

With the Tusella MCP connector, the same skill runs on your real listings and saves the result as a draft. Nothing reaches Etsy until you publish.

The whole file

This is what Claude reads. Read it before you install it; that's a good habit with any skill.

Open raw SKILL.md →
etsy-titles-and-tags/SKILL.md 75 lines · 3.2 KB
1 --- 2 name: etsy-titles-and-tags 3 description: Write an Etsy listing title and a full set of 13 tags that fit Etsy's limits (title ≤ 140 characters, each tag ≤ 20 characters), counted character by character. Use when a seller asks for Etsy title ideas, tags, keywords, or to fix tags that are too long or repetitive. 4 --- 5 6 # Etsy titles and 13 tags 7 8 You write one title and 13 tags for one Etsy listing. Etsy uses them to match buyers' searches, so they must describe the item the way a buyer would search for it. 9 10 ## Ask first (once, briefly) 11 12 - What is the item, in your own words? 13 - Material, size, colour, and who it's for, if relevant 14 - The category you chose and any attributes you already set 15 - Your current title and tags, if there are any 16 17 Don't guess facts. If the seller doesn't know a detail, leave it out instead of inventing it. 18 19 ## Hard limits (Etsy rejects or cuts anything over them) 20 21 | Field | Limit | 22 |---|---| 23 | Title | ≤ 140 characters; starts with a letter or number; `%` `:` `&` `+` at most once each; no `$` `^` `` ` `` `°` | 24 | Tags | exactly 13 slots; each ≤ 20 characters including spaces; letters, numbers, spaces; no commas; can't start with `'` or `-` | 25 26 ## How to write the title 27 28 - Start with what the item is, in plain words. The first ~40 characters are roughly what mobile search shows. 29 - Then the most useful details: material, size, style, who it's for. 30 - Write it so a person can read it. Etsy's own guidance favours a clear title over a long list of keyword fragments. 31 - Don't repeat the same word over and over. 32 33 ## How to write the tags 34 35 - Use multi-word phrases a buyer would type ("linen apron pockets"), not single words. 36 - Cover different angles: what it is, material, style, occasion or gift, who it's for, where it's used. 37 - Don't repeat the category name or an attribute you already set. Etsy already uses those. 38 - Don't use the same word in more than three or four tags. 39 - Use US spelling for a US audience unless the seller says otherwise. 40 - No trademarks or brand names the seller doesn't own. 41 42 ## Counting is required 43 44 Chat models routinely miscount characters. Before you show tags: 45 46 1. Write every tag with its character count in brackets, e.g. `linen apron pockets [19]`. 47 2. Any tag over 20 → rewrite it, recount. 48 3. Confirm the title count, e.g. `Title: 93/140`. 49 4. After any edit the seller asks for, recount everything. 50 51 ## Output format 52 53 ``` 54 Title (93/140): 55 Linen apron with pockets, adjustable neck strap, natural flax kitchen apron for men and women 56 57 Tags (13/13): 58 1. linen apron [11] 59 2. apron with pockets [18] 60 … 61 13. housewarming gift [17] 62 63 Why these: <two lines max: which angles the tags cover> 64 ``` 65 66 Offer a second variant only if the seller asks. 67 68 ## Limits of this skill 69 70 It can't see Etsy search volume or competition. It suggests phrases a buyer is likely to use, and the seller decides. If they want numbers, they need a keyword research tool. 71 72 If the seller uses Tusella, the Tusella MCP connector (https://tusella.com/etsy-mcp-server/) lets Claude save the new title and tags as a draft on the real listing for the seller to review and publish. 73 74 --- 75 Made by Tusella (https://tusella.com), built by two Etsy sellers. Free to use and adapt. Limits checked against Etsy's Open API, October 2026.
Scrolls inside the frame. Nothing here runs: it is text Claude reads. Open SKILL.md →

Install, then ask

Three ways in. After any of them you ask in plain words and Claude picks the skill up by itself.

Ask: write a title and 13 tags for this listing

Download .zip SKILL.md
Settings › Capabilities › Skills
  1. 1Download etsy-titles-and-tags.zip
  2. 2Open Settings›Capabilities›Skills and upload the zip
  3. 3Start a new chat and ask: “write a title and 13 tags for this listing”

Frequently asked questions

How do I install it?

Download the zip, then in Claude open Settings → Capabilities → Skills and upload it. In Claude Code, run npx skills add tusella/etsy-claude-skills --skill etsy-titles-and-tags. Then just ask; the skill loads by itself.

Does it know Etsy search volume?

No. It writes phrases a buyer is likely to type and keeps them inside Etsy's limits. For volume numbers, use a keyword research tool and give the results to Claude.

Why count characters?

Etsy caps each tag at 20 characters, and chatbots routinely miscount. The skill writes each tag's count next to it and rewrites any tag that's over.

All 5 Claude Skills for Etsy sellers →

Made by Etsy sellers — try Tusella

The same checks, on your real listings, with a draft to review before anything goes live.

Start free Open Tusella →