One price per shop, set by its size
Connect and edit any number of shops for free. A paid shop publishes to Etsy and opens the photo studio, Pinterest and MCP for your team.
A paid shop costs $19, $29 or $49 a month, by how many listings it has on Etsy.
Free shop
$0
For as long as you like. No card.
- Import from Etsy All your listings, kept refreshed
- Bulk edit Prices, tags, titles on up to 500 listings
- Profiles One value for a whole group of listings
- Compare with Etsy Your changes beside Etsy’s version
- History and revert Step back from any change
- Team Invite helpers; no seat price
- Does not publish to Etsy
Paid shop
$19–$49 / month
By the shop’s size. The first 14 days are free.
- Publish to Etsy You approve every change; Tusella checks it landed
- MCP Claude or ChatGPT edits your listings as drafts
- Photo library Every photo of the shop in one place, to search and reuse
- Photo editor Remove or recolour a background, erase an object, upscale, fix lighting
- Photo generation Describe a scene or a change and generate it from your own photos
- Pinterest Pin a listing photo now or schedule it up to 30 days ahead
- Plus everything in a free shop
What a paid shop costs
The price follows how many listings the shop has on Etsy. Every state counts: active, inactive, sold out, draft and expired. Listings that exist only in Tusella do not.
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Up to 500 Your shop
$19 $190 / month / year
listings on Etsy · 100 trial publications
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501–1,500 Your shop
$29 $290 / month / year
listings on Etsy · 300 trial publications
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More than 1,500 Your shop
$49 $490 / month / year
listings on Etsy · 800 trial publications
The first 100 paid shops keep these prices for as long as they pay without a break.
A year costs 10 monthly payments: $190, $290 or $490. Prices are in US dollars, before tax. Sales tax or VAT is added at checkout where it applies.
The first 14 days of a paid shop are free
Each Etsy shop gets one trial. You add a card to start it, and nothing is charged until it ends.
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Day 1
Add a card. Nothing is charged, and the trial opens publishing, the photo studio and Pinterest straight away.
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Days 1 to 14
Publish up to 100, 300 or 800 listings, by the shop’s size. If you use them up early, start paying then or wait for the trial to end.
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Day 15
The first payment. Cancel before it and the shop goes back to free, with your listings and prepared work still in it.
Several shops, one bill
Each paid shop has its own size and its own price. They all sit on one subscription, with one payment date and one invoice.
Shops you only prepare stay free beside the paid ones. A shop added partway through a period pays only for the rest of it, and team members are never charged.
Example3 shops
or $480 for a year
Pricing questions
Which listings count towards a shop’s size?
Every listing the shop has on Etsy, in any state: active, inactive, sold out, draft and expired. Listings that exist only in Tusella do not count. Your billing page shows the count and the size it gives.
What happens when my shop grows past its size?
Nothing stops. Before the publication that would take the shop over the line, Tusella warns you and offers the next size, and publishing carries on either way. Once a month the count is checked: a shop over its line moves up straight away and pays the difference for the rest of the period. A shop that has shrunk moves down from the next period.
What can I do with a free shop?
Import it from Etsy, edit its listings one at a time or in bulk, compare your changes with what is live, and get them ready. You can keep any number of shops this way, with no card, for as long as you like. A free shop does not publish to Etsy, and the photo studio, Pinterest and MCP need at least one paid shop in your team.
How does the 14-day trial work?
A paid shop starts with 14 free days. You add a card first and nothing is charged until the trial ends; cancel before then and the shop goes back to free. During the trial a shop can publish up to 100, 300 or 800 listings, by its size. If you use them up early you can start paying then, or wait for the trial to end. Each Etsy shop gets one trial.
I run several shops. How does that work?
Each paid shop has its own size and its own price, and all of them sit on one subscription with one payment date and one invoice. Shops you only prepare can stay free beside the paid ones. A shop added partway through a period pays only for the rest of it. There is no discount for several shops.
Monthly or yearly?
Either. A year costs 10 monthly payments, so 2 months are free. One team pays one way: its paid shops are all monthly or all yearly.
Is there a limit on the AI tools?
Today the photo studio is open to any team with a paid shop. Each paid shop will come with a monthly AI allowance by its size; the amounts will be on this page before they apply.
What happens if I cancel?
The shop stays paid until the end of the period you have paid for, then becomes a free shop. The shop, its listings and the work you prepared all stay; publishing and the paid tools switch off.
Does anything publish to my Etsy shop automatically?
Never. In a trial or on a paid shop, Tusella prepares changes and holds them for your review. Nothing reaches your live shop until you press publish yourself.
Is tax included?
Prices are in US dollars, before tax. Where sales tax or VAT applies, Paddle, our payment provider, adds it at checkout and shows it before you pay.
Is this pricing final?
These are our launch prices. The first 100 paid shops keep them for as long as they pay without a break. Later prices may differ, and this page will show them when they change.
How does Tusella connect to Etsy?
Through Etsy’s official OAuth. You authorise it from Etsy and can disconnect at any time. We touch only what is needed to prepare and publish your listings, and we do not sell your data.
Made by Etsy sellers — try Tusella
Connect a shop and look around for free. A paid shop starts with 14 days free.
Start free Open Tusella →