Check a listing against Etsy’s current rules
Updated 2026-10-01
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A listing can be beautifully written and still cause problems if the item is ineligible, the photos misrepresent it, or required production details are missing. Use this checklist to find questions to verify; it is not legal advice or a guarantee against enforcement.
Check the item first
Read Etsy’s Creativity Standards for the kind of item you sell. Confirm who made or designed it, whether a production partner must be named, and whether an AI-created item requires disclosure. Digital and physical products can have different details to explain.
Check the listing
Compare the title, photos, variations, and description with the item a buyer will receive. Verify materials, size, processing time, personalization, and claims about safety or compatibility. Use only images you have the rights to use. If you mention another brand or character, check the relevant intellectual-property rules instead of assuming a disclaimer makes it safe.
Check shop settings
Review shipping, returns, and any location-specific information Etsy asks for. Rules can change and may depend on where you sell and where you ship. Go to Etsy’s seller policies for the current text.
Tusella’s seller review step can help you catch a bad draft before publishing, but it cannot certify compliance. Keep your own records of product facts and policy decisions.
Frequently asked questions
Can a checklist prevent suspension?
No. A checklist can catch some omissions, but Etsy makes enforcement decisions under its current policies.
Do AI-created items need disclosure?
Etsy’s Creativity Standards require disclosure for seller-prompted AI creations. Read the policy and apply it to the item you actually sell.
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