Tell tusella what to change — the busywork's done in minutes, so your time goes back to making and testing new ideas. Nothing goes live without your yes.
✓ Built by two Etsy sellers · you approve every change
The actual product
Every listing in one place, and an assistant that works on your real catalog. Ask in plain words — tusella does the work, and you approve.
Things sellers actually ask it
In plain terms
tusella is a new way to run your Etsy shop without the busywork: you tell it what to change — titles, tags, prices, even a photo's styling — and it does the work, then waits for your OK before anything goes public. Built by two people who run their own Etsy shops.
Why choose tusella
Not a hundred tools to learn — a handful of things that actually eat your time, handled for you.
No pasting your listing into ChatGPT and the result back. tusella works on your actual Etsy listings — your real titles, tags and prices — so every change starts from what's already in your shop.
✓ Started from your live listings
One change across every listing — or every shop you run — in one ask.
12 listings selected
✓ Walnut Serving Board ✓ Live-Edge Cheese Board ✓ Oak Charcuterie Board✓ Edited the “Care” section once · all 12
Re-dress the photo you already shot — no new shoot. You pick the one to use.
Change titles, tags, descriptions, prices, or what's sold out — one listing or your whole catalog. Just say it; no menus to learn.
✓ Updated 23 listings
It flags what's low or about to sell out — so you act before you lose the sale.
What needs my attention?
⚠ Walnut tray — 2 left, selling fast ⚠ Oak bookmark — sold out in 3 days last monthThe problem
New stock to list. Prices to nudge, titles and tags to refresh, a season to swap, a sold-out to catch. Each one's another hour you don't have — so you're stuck running the shop instead of making for it.
How it works
One click through Etsy's official OAuth. tusella reads your listings — your real catalog, ready to edit.
In plain language. Edit one listing, or one thing across your whole catalog at once.
See exactly what changed, keep or skip any field, then publish at a safe pace. That's it — you're live.
Control & trust
Every change waits in a review: you see the exact before-and-after — keep it, skip it, or undo any of it — then publish yourself. Nothing reaches your live shop until you say so.
Your listings and data stay yours. Disconnect any time and you keep all of it — and we never use your data to train AI.
Artem & Mykyta.
Why we built it
“There's a quiet thrill in sending something you made out into the world. We didn't want hours of hand-editing to take that away.”
Every new product, every round of edits on Etsy — hours gone before you've made a thing. Some evenings the thought alone is enough to kill the urge. We're not an AI company that found Etsy on a slide — so we built the tool we wished we had, for ourselves first, to win that time back for new ideas.
We wanted the routine to be simple, and making to feel good again — because no maker should lose the joy of a launch to busywork.
We set out to build something we'd be proud of — the same care we've put into our own handmade goods, woodwork and bags, for ten years, now in a digital one. We sweat the small stuff, and we run it on our own shops before yours — so you're never the experiment.
Made by makers, for makers.
— Artem & Mykyta
Questions or ideas? We're open to new ones — reach us on LinkedIn: Artem and Mykyta.
Pricing
One price for every shop you run. Unlimited listings, always. Two free weeks on every paid plan.
Early-access pricing. If prices move later, the rate you joined at doesn't.
tusella lets Etsy sellers run their shop in plain language instead of clicking through forms. You tell it what you want — rewrite a title, refresh tags, adjust prices, restyle a product photo, or make the same change across your whole catalog — and it works directly on your real listings, pulled in through Etsy's official connection. Nothing is generic: every edit starts from what's already in your shop, not a blank AI box you have to re-explain yourself to each time. And nothing reaches your live shop automatically — tusella drafts the change and holds it for you to review and publish. It's built by two people who run their own Etsy shops, for sellers who'd rather spend their time making than managing listings.
Yes. tusella is built so you stay in control. Every change — including bulk edits across many listings — stops in a publish review where you see the exact before-and-after for each field, keep or skip anything, and press publish yourself. It connects through Etsy's official OAuth (the same secure authorisation Etsy uses for approved apps), so you never share your password, and you can disconnect at any time and keep everything. Larger changes roll out at a safe, steady pace rather than all at once, so your shop doesn't trip Etsy's spam or rate limits. Nothing reaches your live listings without your approval, and your data is never used to train AI models.
No. tusella has no authority to publish on its own. The AI drafts and proposes changes in a review screen, and the decision to publish always stays with you — you approve each change set before anything goes live. If you don't approve it, it simply stays as a draft in tusella and your live Etsy listing is untouched. You can also undo a pending change before publishing. This approval-first design is deliberate: it's the difference between an assistant that does the tedious work for you and an autopilot that makes changes behind your back.
No. tusella restyles the real product photos you've already taken — it can change the background, the setting, the season, or the colour styling, but it works from your own shots rather than inventing a product from a text prompt. The goal is to help you re-dress a photo you already have for a new season or campaign without booking another shoot, not to fabricate items you don't sell. You always choose which restyled version to use, and like every other change, the new image is held for your review before it goes live on your listing.
Yes. Etsy allows sellers to run multiple shops, and tusella connects each one separately through Etsy's official OAuth, keeping every shop in its own isolated workspace. Your listings, templates, and edits never cross between shops, and switching between them is one click. This is simply a convenience for sellers who legitimately manage more than one storefront — we don't hide or obscure your shops from Etsy or help circumvent any of Etsy's rules; we just make running several shops fast and tidy from one place. Each shop keeps the same approval-before-publish protection.
tusella is made by Artem and Mykyta, two working Etsy sellers with thirteen combined years on the platform. One runs a handcrafted-woodwork shop and the other a handmade-bags shop, and they built tusella to solve their own problem first: the hours that disappear into listing and re-editing products by hand. They use it on their own shops, and during early access they take on new sellers in small batches by hand. You can reach them directly on LinkedIn — they're open to questions and ideas.
There's a free plan for one shop, Entry at $15/month adds the photo studio, and Pro at $29/month covers up to five shops with the full studio and bulk editing. Every paid plan starts with a 14-day free trial, and your listing count never changes the price — unlike tools that bill per shop and charge more as your catalogue grows. This is early-access pricing: if it moves later, the rate you joined at doesn't. There's no charge to join the waitlist.
No catalog migration, no suite to learn — we take on a few sellers by hand. Bring one real listing.
For makers who already sell — not another dashboard to babysit.
Built by two Etsy sellers · Etsy's official OAuth · you approve every change