A listing can be invisible while looking finished
You can shoot beautiful photos, write a good title, and still lose the sale to a setting you filled once and forgot. Empty tags leave searches you'll never show up in. No return policy quietly lowers trust. And two settings are worse than quiet — they're fatal. A listing set to manual renewal expires and disappears from search after about four months. A made-to-order listing left at quantity 1 sells its first copy and goes inactive on the spot, exactly when it was starting to gain traction.
None of this needs a guess or an opinion. Every one of these is a real setting with a right answer in Etsy's own rules, so there's no AI and no guesswork — the check just reads what's there and tells you what's missing, in plain words, with why each one matters.
Two halves of the same job
Photos win the click; fields win the visibility and the trust. Run your settings through this check, then run your photos through the photo doctor, and price against the niche with the price check. All free, like this one.