A listing can be invisible while looking finished
A listing can have strong photos and still leave practical questions unanswered. Review tags, category, attributes, processing time, quantity, renewal, and shop policies. Some fields are optional or intentionally set a certain way; this checklist asks you to verify them against how you sell the item.
The tool reports the fields it can read and suggests questions to check. Its score is a count of its own checks, not a measure Etsy uses for ranking.
Two halves of the same job
Photos win the click; fields win the visibility and the trust. Run your settings through this check, then run your photos through the photo doctor, and price against the niche with the price check. All free, like this one.