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Check repeated words in your listing

Updated 2026-10-01

18 keyword-bearing words (stop-words ignored)

Repeated phrases

  • leather journal2×

Repeated words

  • leather4×
  • journal2×
  • refillable2×

A count can reveal awkward repetition, but Etsy does not publish an ideal keyword percentage. Read the draft aloud before changing it.

The checker above shows how often words appear in your draft. Use it to catch awkward repetition, not to chase a percentage. Etsy does not publish an 8% keyword-density target or any similar rule.

Edit the sentence, not the score

If a description repeats “personalized cutting board” in every paragraph, read it aloud. Replace some repetitions with product facts: material, finish, size, options, and care. A buyer should learn something new as they move down the page.

Repeating a product name can be natural when explaining variations; a number alone cannot distinguish that from stuffing. Nor can a density count tell you what shoppers search for. For search fields, start with Etsy’s title advice and our titles and tags guide.

Frequently asked questions

Is there an ideal Etsy keyword density?

Etsy does not publish a target keyword percentage for listings. Readability and accurate product details matter more than hitting a ratio.

Can this tool predict ranking?

No. It counts repeated words in the text you enter and cannot measure search demand or predict Etsy placement.

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