Free Etsy Shop Audit — Review Public Shop Data

Six areas to review

Shop foundation

Review the announcement, policies, banner and sections available to the audit.

Catalog health

Review tags, sections, renewal, and quantity settings. Whether a setting needs a change depends on the product.

SEO & findability

Review sampled titles and tags against the tool's checklist. This does not measure Etsy search ranking.

Pricing

See the spread of sampled list prices. Discounts, product differences and shipping may change the comparison.

Reputation & demand

Review available ratings, reviews, views and favorites. These figures alone cannot diagnose a photo or pricing problem.

Photography

An AI review of sampled main photos. Check its suggestions against the products before making changes.

Review the shop alongside its listings

A single listing check cannot show gaps in shop-level information. This report brings available shop details together with a sample of active listings, so you can see which settings and fields deserve a closer look.

The audit reads public data through Etsy's official API and scores available fields against its own checklist. The report shows the sample size. Review suggested priorities against your own shop before changing a listing.

Use the findings as a checklist

Verify each suggestion first. For photo questions, review your shots with the photo doctor, tidy each listing's settings with the listing checker, and sanity-check your prices with the price check. These tools provide context for decisions you make about your shop.

Frequently asked questions

Is the shop audit free?

Yes, with no account. The report shows the tool's score, six areas and suggested actions. Email updates are optional.

How does it read my shop?

It reads available public shop details and a sample of recent active listings through Etsy's official API. The report states how many listings and reviews were analysed.

Which listing settings does it flag?

The report may flag listing settings such as renewal or quantity for review. Whether they need a change depends on the product and how you manage inventory.

Is the score guessing?

The tool counts available shop and listing fields, then applies its own checklist. Some checks are editorial choices, not Etsy rules. Read the underlying fields before acting on an AI-written suggestion.

How is this different from your other free tools?

The other tools focus on one listing or search sample. This audit brings available shop data and a sample of listings into one report with suggested next steps.

What should I do with the result?

Check each finding against the listing and your shop settings. Prioritize factual errors and missing information, then test changes that make sense for your products.

What should you review in your Etsy shop?