Connect your AI assistant to your Etsy listings

Tusella has a Model Context Protocol (MCP) connection for sellers who want to work on their listings from the AI assistant they already use, such as Claude or ChatGPT. It comes with a paid shop, at no extra charge; see pricing. Tusella itself is in early access, so you need an account first: apply for early access.

What MCP changes

MCP gives an assistant a defined set of tools: find and read your listings, edit titles, descriptions, tags, attributes, sections, photos, prices and stock as drafts, create new listing drafts, and prepare a publish review for you. It is not a promise that every Tusella feature is exposed to every assistant.

An external agent never publishes a listing to Etsy. Its edits are saved as drafts in Tusella and appear in each listing’s change history, marked as made by the assistant, and it can undo its own edits to listing content. You review them and confirm publication in Tusella yourself.

Two permissions go further, and only if you grant them on the consent screen. With shop profiles, the assistant manages the shared profiles your listings use, and those changes apply on Etsy immediately. With Pinterest, it can publish and schedule the Pins you ask for.

Before you connect

Do these in order; the consent screen checks them.

1. Create a Tusella account. Apply for early access if you do not have one.
2. Connect your Etsy shop and let it import. In Tusella, press Connect your Etsy shop, approve Tusella on Etsy, and wait for your listings to appear in the catalog. The assistant reads and edits what is in Tusella, so an account without a shop gives it nothing to work on.
3. Put that shop on a paid plan or its free trial. Open Settings → Plan & billing and start the 14-day free trial on the shop; a card is required and nothing is charged until the trial ends. Connected agents, like publishing, are on the paid side; see pricing.

If you add the connector before step 2, the consent screen sends you back to connect a shop first.

How to connect

1. In Tusella, open Settings → Connected agents. It has a button for Claude and the server address for ChatGPT and other assistants: https://mcp.tusella.com/mcp.
2. Add Tusella in your assistant. In ChatGPT this is a custom MCP server with sign-in.
3. Sign in to Tusella when the assistant asks, choose the team, and choose what the assistant may do: view only, or view and edit drafts.

Do not hand an assistant your Etsy password. The connection uses Tusella’s own sign-in and only the access you grant on that screen.

Or let your agent set it up

In Claude Code or another agent that can run commands, paste:

Read https://tusella.com/etsy-mcp-server/install.md and connect Tusella for me. Ask me before running anything.

It adds the server and leaves the sign-in to you in the browser. In Claude Code the command it runs is:

claude mcp add --transport http --scope user tusella https://mcp.tusella.com/mcp

What it needs

The team needs at least one paid Etsy shop; a shop in its free trial counts. The assistant works only in those shops. Your assistant’s own plan pays for the AI it uses, and assistants limit custom connectors to certain plans: ChatGPT to its paid plans, and on Claude Team and Enterprise an owner adds the connector first.

For listing work that does not require MCP, see the AI listing workflow and the Etsy SEO guide.