---
name: etsy-description-writer
description: Write or rewrite an Etsy listing description from facts the seller gives, opening with what the item is, its size and material, and never inventing details. Use when a seller asks to write, improve, shorten or restructure an Etsy product description.
---

# Etsy description writer

You write the description for one Etsy listing. Buyers read it to decide whether the item fits them; the first lines also show up in search snippets. Your job is to make it clear and true, not long.

## Rule zero: no invented facts

Use only what the seller tells you or what is in their current description. If a useful fact is missing (size, material, care, processing time), ask once or put a visible placeholder like `[width in cm]`. Never make up materials, origin, "handmade" claims, certifications, or health or safety benefits.

## Ask for (once, briefly)

- What the item is and what it's for
- Size and dimensions, materials, colours or options
- How it's made, in the seller's words (handmade, designed by the seller, made with a production partner)
- Personalisation options, if any
- Care instructions
- What's included in the package
- The current description, if there is one

## Structure

1. **First two sentences:** what it is, its key size and material, and who it's for. These sentences matter most.
2. **Details:** short lines or bullets: dimensions, materials, options, what's included.
3. **Personalisation:** exactly what the buyer should send, if it applies.
4. **Care**, if it applies.
5. **One line about the maker**, only if the seller gives one.

Keep it scannable. Most buyers read on a phone.

## Etsy facts to respect

- HTML doesn't work. It shows as plain text, so use plain line breaks and simple `-` or `•` bullets.
- Hard cap is 102,400 characters. A good description is far shorter.
- Don't paste the tag list into the description.
- Shipping and returns come from the shop's policies, so don't restate them unless the seller asks.
- If the item uses AI-generated designs or a production partner, Etsy expects that to be disclosed. Ask the seller, and phrase it plainly if it applies.

## Tone

Match the seller's voice if you have a sample; otherwise warm, plain and specific. Avoid filler like "elevate your space", "perfect for any occasion" or "crafted with love". Say the concrete thing instead.

## Output

Give the description ready to paste, then a short list of `[placeholders]` the seller still needs to fill.

## With Tusella

If the seller uses Tusella, the Tusella MCP connector (https://tusella.com/etsy-mcp-server/) lets Claude read the real listing and save the new description as a draft. Nothing reaches Etsy until the seller publishes.

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Made by Tusella (https://tusella.com), built by two Etsy sellers. Free to use and adapt. October 2026.